FIFA announced today the extension of the agreement of FIFA World Cup ™ sponsorship with the leading solar, Yingli Green Energy. The company, which was initially signed as a sponsor of the 2010 FIFA World Cup ™ in South Africa chose to build on the success of the relationship with FIFA, for the next edition of the event, which will be held Brazil in 2014.
The agreement was confirmed today in a signing ceremony in Munich during the 2011 Intersolar trade fair, which was attended by FIFA Marketing Director Thierry Weil and Mr Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy.
In January 2010, Yingli became the first Chinese company ever and the first renewable energy company ever to join as a sponsor of the FIFA World Cup ™. In addition to receiving extensive rights of global marketing for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup ™, Yingli Green Energy will also be involved with CSR program as a supporter of the FIFA football for hope initiative.
"We could not have organized the FIFA World Cup ™ on the scale that we've seen in 2010 without the support of sponsors such as Yingli solar," said Thierry Weil Marketing Director of FIFA, "Yingli Solar activity have had a far-reaching impact, from the geographical outreach of the FIFA World Cup ™ in their Chinese domestic market, to provide expertise and products in rural areas of Africa under the program" football for hope ". We believe our agreement as a long-term strategic cooperation and I am pleased to welcome Yingli solar aboard as a sponsor of the 2014 FIFA World Cup ™ engaged. "
Mr Liansheng Miao reflects on the initial success of the brand's involvement with FIFA, saying: "after our 2010 FIFA World Cup ™ sponsorship, we saw a huge increase in our brand awareness and inquiries for our products. We were also very happy to see how our products brought smiles to children in need by providing solar solutions to FIFA football for hope program. We are excited to once again join hands with FIFA, to build a greener FIFA World Cup ™ and a more sustainable future with clean energy at affordable prices, provided by the Sun ".
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