25 may-international sports consultancy based in London Real Communications, founded by Mike Lee (pictured), today announced the launch of their first overseas office in Rio de Janeiro, in Brazil, which formally opens today under the name of true Communications Company MLA.
True was born in January 2006 by Lee, the former Director of communications and public affairs during successful 2012 Olympic bid London, offer, he argues, is a communications campaign style, brand positioning, campaign planning and media relations solutions to customers.
Based on Actual experience, which includes the success of the Rio 2016 Olympic campaign Bid, MLA will capitalize on true communication opportunities in Brazil before sports sector the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games.
"Brazil's presence on the world scene is more than ever, and we look forward to being part of that first World Cup and Olympic Games," said Lee, Chairman of the truth.
"I had a fantastic experience, working with the team of Rio 2016 and now we are excited to launch MLA true Communications to offer our services in Brazil-a dynamic country in an exciting phase of its growth."
MLA real communication will be headed up by Hettie Paul, who was appointed to lead and develop a Brazilian consulting operation.
"Brazil is a wonderful place to be right now, both in economic terms and sports and to maximize creative opportunities that await us with organizations and companies in Brazil, the United Kingdom and around the world who want to develop their presence," said Paul.
Paul joins the real as manager in Brazil, after having worked in marketing and communications sector, in the last ten years that are globally recognized brands, Pernod Ricard as Nestlé and Cadbury.
"Hettie is a great event for us," Lee said.
"She brings all the right credentials to work, coupled with a passion for the country, and I think you can make a real contribution to the continued development of the market for Brazilian sport."
It has played a key role in the contested decision to take the FIFA World Cup in Qatar, last year and were involved in the recent move to bring the artistic gymnastics Championships in Scotland in 2015.
Among current customers of real Rio 2016 Committee are Bid 2018 Pyeongchang, International Rugby Board, the International Cricket Council, the Qatar Olympic Committee and UK Sport.
Lee also attracted controversy when he worked on the donation of Tottenham Hotspur's failure to take delivery of the Olympic Stadium.
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