* Anheuser-Busch InBev the FIFA calls for the "resolution" topics
* Experts say donor response standard
* Worsening scandal could prompt a stronger action sponsor
LOS ANTZELES, 31 May (Reuters)-major sponsors of FIFA is talk tough over allegations of corruption, which undermine the football governing body, but marketing experts doubt their words will be translated into actions that could cost the Organization profitable bids.
"Based on history, one would not expect the donors to do more than issue statements in favor of ethical behavior and unlike unethical behavior," said Marc Ganis, President of the consulting firm's Sportscorp Ltd.
Charges that Qatar has bought the right to host the 2022 FIFA World Cup and the suspension of two senior officials in cash for votes scandal allegations have plagued the organization is struggling with the-worst crisis to date. [ID: nL3E7GV0LN]
"We shared our concerns with FIFA, and we expect that FIFA will face and to resolve this situation in an appropriate manner, and work to restore the confidence of the fans in the world who share a passion for sport and the tournament," an InBev Anheuser-Busch (ABI.BR) spokesman told Reuters via email.
Major sponsors including Coca-cola (KO.N), Visa Inc (v. N) and Adidas AG (ADSGn. DE), enormous concerns voiced by the latest news, while others such as McDonald's Corp. (MCD.N) and Sony Corp. (6758. T) was silent. [ID: nN3186256]
"Until these allegations and do not have even more details emerge, I suspect brands to be play wait and see. This is the most prudent approach, "said Jeremy Walker, head of sports marketing and branded entertainment with GolinHarris.
Football fans in the world is rabidly loyal and resilient lot and sports marketing guru has said it would take a scandal at the level of game fixing, to turn it off.
"Corruption is an old story in international sports," said Robert Boland, Associate Professor of sports management at the University of New York.
FIFA sponsors for months have been balancing the increasing popularity of football with a string of allegations of corruption in the governing body. [ID: nLDE74S0IH]
"Let us not forget the value of a relationship with FIFA, the value of a relationship with the Womens ' World Cup and World Cup and the FIFA all around the world--from grass-roots Football right to international events," said Walker.
The question is whether, in the coming days, the scandal is removed or becomes more like an onion that reveals the layer after layer of misdeeds.
"They will monitor the situation very closely and should the situation escalate, it will be ready to make a statement and make a decision," said Walker, who added that corporate sponsors hang from the Iraq Super superstar Tiger Woods until the media is documented multiple sexual relations that destroyed his squeaky clean image.
Claims such as those haunting FIFA is more harmful for "values-driven" organizations such as the International Olympic Committee, said Chris Welton, a sports marketing consultant whose former company was the marketing agency for the IOC when it was kataproswpo scandal.
Companies and other entities get more upset at sporting scandals from the common man, he said.
"I don't think that man on the street cares about how Qatar got the games, just to enjoy the ... They don't want (FIFA) brought to its knees. (Additional Reporting martinne Geller in New York, Melanie Lee in Shanghai and Brad Dorfman in Chicago. Edited by Steve Orlofsky)
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